Interesting Facts About Memes

Meme, a term first first coined by Richard Dawkins, is a cultural idea, be it fashion, technology, or ideology, ther self-replicated and spreads amoung the people. Often compared to genes and evolution, a meme can experience variation and mutation; they can become extinct r they can evolve with society. An internet meme, on the other hand, is an idea that spreads quickly via, you guesed it, the internet. It’s the viral in a viral video…

Via: Online University

At its most basic, an Internet meme is simply the propagation of a digital file or hyperlink from one person to others using methods available through the Internet (for example, email, blogs, social networking sites, instant messaging, etc). The content often consists of a saying or joke, a rumor, an altered or original image, a complete website, a video clip or animation, or an offbeat news story, among many other possibilities. In simple terms, an Internet meme is an inside joke, that a large number of Internet users are in on. An Internet meme may stay the same or may evolve over time, by chance or through commentary, imitations, and parody versions, or even by collecting news accounts about itself. Internet memes have a tendency to evolve and spread extremely swiftly, sometimes going in and out of popularity in just days. They are spread organically, voluntarily, and peer to peer, rather than by compulsion, predetermined path, or completely automated means. The term Meme was coined by Richard Dawkins in his 1976 popular science bestseller, The Selfish Gene.

The term may refer to the content that spreads from user to user, the idea behind the content, or the phenomenon of its spread. Internet memes have been seen as a form of art.

Public relations, advertising, and marketing professionals have embraced Internet memes as a form of viral marketing to create marketing “buzz” for their product or service. Internet memes are seen as cost-effective, and because they are a (sometimes self-conscious) fad, they are therefore used as a way to create an image of cleverness or trendiness. Marketers, for example, use Internet memes to create interest in films that would otherwise not generate positive publicity among critics. The film Snakes on a Plane generated much publicity from this method. Political operatives use Internet memes to shape opinion. Used in the context of public relations, the term would be more of an advertising buzzword than a proper Internet meme, although there is still an implication that the interest in the content is for purposes of trivia, ephemera, or frivolity rather than straightforward advertising and news.

One common form of Internet meme is created when a person, company, product, musical group, or the like is promoted on the Internet for its pop culture value. Vanity sites, for example, are among the first recognized Internet memes.