BANGKOK, 16 November 2010 (NNT) - Thailand Convention and Exhibition Bureau (TCEB) has launched ‘Thailand MICE Education Project’ aimed at improving academic knowledge of the Meetings, Incentives, Conventions, and Exhibitions industry.
According to TCEB, the MICE industry attracted over 620,000 people into the country, generating 45 billion baht last year in spite of political upheaval and violence. This year, the TCEB expected to attract up to 720,000 people, generating over 57 billion baht for the industry and the country as a whole.
With the cooperation of Thailand Incentive and Convention Association, the Department of Export Promotion, and universities across the kingdom, the TCEB is set to develop human resources to accommodate the growth in the MICE industry.
President of TCEB, Akkapol Sorasuchart, said Thailand is in dire need of qualified personnel and specialists in MICE, the industry which has seen an average yearly growth rate of 20 to 25 percent.
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